3 Types of Associates

The Three Types of Associates

As you look to bring on an Associate – or if you are a Chiropractor looking for an associate role, it’s essential to understand the dynamics of associate roles, something I deeply emphasize.

 Recognizing and harnessing the potential of three distinct types of associates is crucial, whether you’re an established practice, first time hiring an associate, or an aspiring associate. It’s about understanding who you are, who you’re dealing with and recognizing that your current station in life isn’t set in stone. So before we continue, real fast, just ask yourself.. What game do you want to play in your career? And from an owner’s standpoint “What role would this personality play in this game”.


Bridging the Gap to Your Ideal Scene

Bridging the gap to your ideal scene is something we excel at, at The Business Academy, preparing individuals to move from their current reality to their desired future. This journey starts with understanding the three main types of associates, differentiated by their personality, motivation, and conviction.

Personality: The Key Differentiator

Personality is a key differentiator in this process. At the Business Academy, we use a “Personality Personal Analysis” to assess this, offering insights at a nominal fee. 

Associates fall into three categories: passive, hybrid, or alpha.


Alphas, much like the dominant greyback gorillas, show leadership qualities and have the potential to create multiple offices or become business partners. They are ideal for practices looking toward expansion. 

They’re the alpha. Right. And so if you’re an Alpha associate, basically, you want to actually hire this person to create multiple offices and be a business partner eventually. Not at first, but you want that kind of a vision for that kind of a person. Or if you’re looking at, hey, I want to get out of my practice. “I want to sell it”. I’ve been doing this for 30 years. I want to sell this practice in two or three years, you’d want an alpha in your office.


Hybrids offer a balanced mix of qualities, valuable for their ability to educate patients, secure new patients, and sustain long-term profitability without necessarily aiming for massive growth.

You want to make a position for a hybrid to where it’s more valuable for them to stay than to leave.

These are the best possible associates, by the way, if you’re not looking at massive growth as far as multiple offices, they will need to know how to educate the patient. So that’s a great thing for you. The Business Academy trains people how to do Report of Findings and how to actually help patients in making them more aware of their condition and committing to care in your office. They need to be trained up in that way and they need to be someone who can do that with ease and confidence. They also need to know how to get new patients and have a basic understanding of Marketing and Sales. 


Passives Okay, now if you hire someone who’s more passive, again, we’re talking about just the different types of personalities here. If you have a steady stream of new patients, you have a pipeline full of new patients and you’re great at conversions, you have Case Managers trained up, especially if they’ve been trained through The Business Academy, getting them at 75, 80% close rate. Having someone who is passive, who just loves to adjust, great, that’s who you go for.

Motivation and Conviction: The Drive Behind Success

Understanding an associate’s motivation is crucial. I stress the importance of early work experiences as indicators of motivation, showing a preference for individuals who started working at a young age, which suggests a natural drive and resilience.

Conviction is the internal compass that guides associates through challenges. High conviction often stems from personal experiences or a strong desire to overcome past adversities. For me, the best associates have a personal connection to their profession, similar to my own journey to be a Chiropractor, inspired by my mother’s transformation through chiropractic care.


The Ideal Associate: A Blend of Personality, Motivation, and Conviction

Finding the right associate involves more than evaluating skills; it requires a holistic view of their personality, motivation, and conviction. Such an individual not only contributes to the growth of the practice but also shares in its vision and success.

The Business Academy is here to assist in this search, offering programs that enhance the value of associates to the practice and ensure a mutually beneficial relationship. By focusing on these three critical elements, you can hire an associate who are is not just an employee but is invested in the practice growth and success.

My approach to identifying and nurturing the right type of associate is a testament to the Business Academy’s commitment to excellence and growth in the professional realm. Whether you’re a seasoned business owner, a growing professional, or somewhere in between, understanding these dynamics can significantly influence your path to success.

For those interested in further exploring this topic or seeking assistance in finding the right associate, the Business Academy offers resources and guidance tailored to meet your needs. The right blend of personality, motivation, and conviction in an associate is not just a recipe for their success but for the flourishing of your practice as well.

Reach out to my associate Quentin at the Business Academy today, and take the first step towards transforming your practice with the right associate by your side.

Schedule your FREE Consultation Today!

Dr. Gary Rademacher founded Downtown’s Healthcare in Denver in 1997, eventually growing that chiropractic practice to 600 patient visits a week. In 2011, he integrated medical providers into his office, believing that the combination of chiropractic and medicine would provide the best care for his patients. He fully believes in the innate power of the body’s ability to heal itself and that medication and surgery should be a last resort. Dr. Rademacher received the Colorado Chiropractic President’s Award in 2011 and currently co-owns The Business Academy and owns My Injection Training a medical training company that has trained over 200 medical providers on ultrasound guided joint injections. 

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